Exciting news! Hope they keep to their word!
"Lomography’s mission is to keep film photorgaphy alive and kicking. To be able to do this, we’ve found an exciting new way to keep your film stocks full of amazing Lomography films. How, you ask? Well, we now have access to a new production facility to produce films at the best prices. Can’t believe what you’re reading? You won’t have to wait any longer because tomorrow we’ll introduce the first in a series of brand new Lomography-developed films! The clue is in this article’s title: LomoChrome. Keep checking back to find out exactly what our new film is! " - (text from Lomography website)